Friday, June 29, 2007

Poor web page design of "My Vodafone" (Australia)

I tried to report this very bad page design about a year ago, and it was only today when I revisited Vodafone Australia's "My Vodafone" home page that I found it unchanged.

I'm not surprised, actually. This is just another case of some combination of poor web page design, woeful usability testing, weak project management, who knows what. Apparently it was done by an external web design firm. Vodafone shouldn't have paid for this. As one of the very early Vodafone Australia customers from around 1994 or so, I'm quite disappointed about it, really. (Those responsible for creating and releasing this weak page design should get a rap across the knuckles!

(Click to view a larger image)(Click to view a larger image)

When I first opened this page soon after "My Vodafone" was launched, I kept clicking on various parts of the central area of the page (in the image, surrounded by a thick black line), this to me seeming to be the natural thing to do for a page laid out like this. To my annoyance, this central part of the page was entirely "dead" (no active hyperlinks whatsoever), and despite my fault report still is a year or more later. The only live parts are restricted to the navigator column on the left.

This page would make an excellent discussion point (as a bad example) in Jakob Nielsen's book: Homepage Usability: 50 Websites Deconstructed


  1. A reader had to go through the interview for Web Designer / Graphic Designer position and sent in his set of questions.

    1. Whats is the difference between cellspacing and cellpadding?
    2. If a page has to be loaded over all frames in window, what should be the value of TARGET attributes?
    3. Which one of the following settlement is correct?
    1. A table cannot contain another table
    2. A Form can ve nested inside another form
    3. Which element are table cells
    4. List out tags that are support exclusively by IE and Netscape.
    5. What tags are used to embed one html page inside another html page (without using frames)?
    6. In dreamweaver what is used to apply same layout to my pages.
    7. Which HTML tag is used to define an internal style sheet?
    8. How do you define an inline style?
    (Website design India)

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