This is for the IBMers out there, current employees and past (including old retirees like me) …
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company’s revenue if used properly.
The main advantages of NPS are close correlation with a company’s growth and easy collection, interpretation and communication of the data.
Is IBM’s NPS of 27 considered to be good?
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The industry average for Consumer Brands / Electronics is 45.
Mouse across the infographic on the above web page to see how IBM compares with other well-known brands.
Click on the screenshot below to see the article: